Skip to main content
menu

Facebook Live Murder Mystery

We prodcuded the world's first interactive online murder mystery escape room, streamed on Facebook Live to raise brand awareness of crime drama TV channel Alibi.

  • Creative
  • Live Events
  • Content Production
13k
live viewers

Idea

Bringing the 'escape room' concept to Facebook Live, we commissioned immersive theatre producers to create a live murder mystery which viewers could interact with and influence via comments and polls, crowd-sourcing the solution as a group.

Consolidated
Facebook reach
520k

Results

With over 13,000 live viewers and reach of over a million on Facebook and Twitter, this campaign smashed every KPI that was set for it, as well as generating a wealth of news coverage too.

500k
impressions
on Twitter