We produced the world's first interactive online murder mystery escape room, streamed on Facebook Live to raise brand awareness of crime drama TV channel Alibi.
- Live Events
- Content Production
Bringing the 'escape room' concept to Facebook Live, we commissioned immersive theatre producers to create a live murder mystery which viewers could interact with and influence via comments and polls, crowd-sourcing the solution as a group.
With over 13,000 live viewers and reach of over a million on Facebook and Twitter, this campaign smashed every KPI that was set for it, as well as generating a wealth of news coverage too.