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First Dates

We were appointed by Twenty Twenty to run the social media activity for the third and forth seasons of the Channel 4 reality dating show, First Dates.

  • Community Management
  • Creative
  • Content Creation (Image, Gif, Video)
  • Paid Spend
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After a hugely successful series we were recommissioned for each subsequent run of the show, including Celebrity First Dates and the spin-off series First Dates Hotel. We produced editorial content plus image, GIF and video assets for the @FirstDates Twitter account and Facebook page. Emotive clip-driven content was created to fully engage the social audience, and each series has seen increasingly impressive results.


In less than two years built huge, active social followings across Twitter and Facebook, with our social content regularly featuring in online news sources such as Huffington Post, Metro and Digital Spy.

I have been working with Social Life for a number of years across multiple projects including First Dates. They do an amazing job and constantly go above and beyond what is expected. A great bunch who really know their stuff.

Martin Trickey
Group Head of Digital
Warner Bros. Television Production UK
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