We produced a comprehensive social media toolkit to support the launch of the UN's Global Goals #WhatFoodMeans project.
- Content Production
We came up with a strategy for the launch of the campaign across social to reach as many people as possible, sharing assets with influencers with instructions on how best to get the messaging of Global Goals across.
Over 40 million people were reached across Twitter and Instagram, and another 43 million across Facebook. Combined with the 17 million readership of the additional press coverage, this means this project had the potential to reach up to 100 million people around the world.