To capitalise on the hype around the launch of Neo Yokio, we created a meme generator and launched it through the Neo Yokio Netflix accounts.
- Community Management
- Influencer Activity
With 100k hits and 85k memes generated in the first 24 hours, the fast turnaround and to-the-point design of the mini-site we created helped to push the show even further online.
Neo Yokio-creator, Ezra Koenig’s numerous tweets about the generator received over 4k engagements and the meme generator continued to garner earned media up to 2 months after launch.