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Orange Is the New Black

Netflix asked us to create an exciting and engaging Instagram Story from the Orange Is The New Black season 6 premiere in New York.

  • Creative
  • Content creation
  • Video production
  • Live events


Given that Orange Is The New Black has the largest, longest running and most dedicated global fan-base, creating content that will really excite them is no small challenge. With limited access to talent, we worked fast to create engaging content that helped push the love for the show to a bigger audience.


Hosted across the Orange Is The New Black, Netflix UK and Netflix Netherlands accounts, this innovative Instagram Story reached 869k people and garnered cumulative views of almost 7 million.