We were given the challenge of creating an innovative social campaign for the return of Taskmaster, which we did by giving people their very own Taskmaster Tasks and rewarding the best with a free dinner, care of Just Eat.
- Community Management
- Content Creation
- Video Production
We devised a strategy in which social media users on Dave's Twitter & Facebook platforms would join in with the spirit of the show and complete tasks themselves, uploading their efforts to social media. 15 winners were picked from each batch of UGC, either images (eg take a sefie with an animal that looks like you) or video (eg upload a clip of yourself crying dramatically over spilt milk). An independent judge picked the winners each week, and we ensured the timely distribution of winners' prizes after each of the seven tasks were complete. To promote each task, we created animated clips detailing the rules and stills reminding users to take part - and responded to every entry, echoing the tone of hosts Greg Davies and Alex Horne.
With hundreds of entries and over 27,000 comments/engagements, this campaign had a reach of almost 15 million, and produced some pretty incredible UGC, further cementing Dave's bantery brand perception.