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Why Art?

We were asked by Circuit, an arts organisation embedded within Tate, to help gather some Influencer led creative research about what art means to young people.

  • Creative
  • Strategy
  • Influencer Activity
million reach


To ensure that the data collected was as authentic as possible, we worked with 15 influencers with art-related content streams and young social followings. We facilitated 1-2 posts on each influencer's preferred social platform asking their audiences what art meant to them, collected the data and put together a report.



With almost six million reach and 75k engagements, we gathered over 1000 responses that helped put together a picture of what art means to young people in the UK.